Challenges:

The International Drivers Association (IDA) faced several challenges in the travel industry. 

• Firstly, they competed with many other companies and struggled to get noticed. 

• Secondly, the number of people wanting their services changed a lot throughout the year, making it hard to know when to advertise. 

• Lastly, even though they were good at what they did, not many people could find them online because their competitors showed up first in searches. 

To deal with these problems, IDA needed a better plan. They wanted to make sure they stayed at the top of search results and got more people to see them online. They also wanted to spend their advertising money smarter. 

Strategy

We built numerous high-quality links with Digital PR for our client, the International Drivers Association (IDA). Here’s how we did it:

Newsjacking

When something happened in the news, we reacted quickly and provided valuable insights to journalists.

For example, after a significant travel advisory was issued for certain destinations, we shared our client’s expertise on safe travel practices and necessary documentation.

Expert Commentary

We leveraged our client’s knowledge to share valuable insights about international driving and travel.

We discussed:

• Tourist destinations locals hate

• Foods to avoid when you travel

• Bizarre shopping rituals around the world

Data-Driven Campaigns

We analyzed travel trends on Google, Reddit, Quora, and TikTok to create compelling insights that journalists love.

We then shared these insights with journalists who write about travel, tourism, and international driving.

This case study demonstrates that a strategic Digital PR campaign can achieve remarkable link-building success. The client's brand secured numerous high-quality backlinks from top-tier sites like MSN.com. Achieving this level of link velocity requires a substantial budget, agility, and creativity to capitalize on current news and position the client as an industry expert.

This example illustrates the impact of a well-executed Digital PR strategy and should serve as inspiration for what can be achieved with the right approach.