Capitalize on Trending Topics and Events

Reactive PR involves responding quickly to trending news and events with relevant content that journalists and bloggers can link to. By monitoring real-time media alerts and news platforms, you can identify opportunities to create timely, valuable content that aligns with current trends. For instance, tools like Google Trends and Twitter's trending topics can help you stay informed about what's currently making headlines. When a relevant topic arises, create insightful content or provide expert opinions that add depth to the conversation. Journalists often look for fresh perspectives and authoritative voices to enhance their stories, making this a prime opportunity to earn backlinks.